Why Is Using Promotional Products So Important?

Do you know why you should use promotional products? If you’ve been on the fence, read on—promotional products and swag are a great way to make sure your company stays on potential customers’ minds. The vast majority of businesses can benefit from offering promotional products of one kind or another. You’ll get your brand out there, your future customers will recognize you as a trusted source and you’ll gain customer loyalty. Here are the top reasons offering swag is a must for small and medium-sized businesses across industries:

  • A better kind of business card: Business cards are useful, but unless your potential customers are the type of people who flip through their collections of cards whenever they’re trying to find a good partner, they might not have the desired effect. Offering promotional products makes it easy for future customers to not only remember your name, but quickly look up your contact information. If you choose your products wisely—beer koozies for alcohol distributors, branded Frisbees for sporting equipment stores—you’ll be on their mind at the right time.
  • Get your company name out there: If people don’t know your company exists, how will they use your services? Getting your company name out into the public is one of the most important parts of your marketing strategy. Thoughtfully chosen promotional products last a lot longer than a 30-second TV or radio spot, so you’ll have more of an opportunity to influence customers.
  • Build brand recognition: In addition to long-lasting exposure, promotional products help build brand recognition, both from the people who pick up your swag as well as the friends and customers who might use your pens and notepads or see someone wearing your bar’s branded hoodies. Great promo products tell people what your company is about, what they can do for you and where they’re located.
  • A low-cost marketing plan: Marketing can be expensive, but when you choose the right promo products, it’ll pay off in dividends. Work with your promotional product production company to choose the right tools to lure in happy new customers. The more value they feel they’ve gained, the more people they’ll tell.
  • Drive customer loyalty: Finally, good promo products make people feel better about your business. If you’re handing out phone chargers during a crowded conference, people will remember that you made their lives easier—and they’ll be more likely to come back for more.

If you’ve been asking yourself, “Do I need promotional products?” the answer is yes. Well-chosen promotional products will help you stay ahead of the competition and make a name for yourself in your market.

When you need great swag at affordable prices, 3 in 1 Design is here to help. Let us help you choose from over 600,000 promotional products to make your business stand out. Get in touch with us today to learn more about our products and services, or get expert advice from one of our team members. We look forward to helping your ideas become reality!