If your business has suffered in the wake of the COVID-19 pandemic, you’re not alone—in fact, it can feel a little like starting from scratch, depending on your industry. However, promoting your business after COVID-19 doesn’t have to be difficult. When you pick up the right promotional products, you should be able to jumpstart your business and get customers interested once more. Here are our best tips to increase business after the COVID-19 pandemic.
Remind your clients that you’re still around
It’s been about 15 months since the world was turned upside down—think of reopening as a way to remind your clients that you’re still around and ready to serve them. Not every business survived, after all, so announcing that you did should be step one. Getting some new promotional products for your best customers and new clients will remind them that when they’re ready to get back into the swing of things, so are you.
When you pick new promotional products, make sure they make sense for your business and the season. Outdoorsy companies might do well with branded toys and sporting equipment, while bars and restaurants might want to give away t-shirts with fun slogans advertising their return to business as usual. When in doubt, ask the team at your favorite promotional company for recommendations.
Take the opportunity to reinvent your brand
Maybe you’ve spent this last year thinking about how your business and brand can pivot to something new. Ordering new promotional gear is a great way to get the word out. Not only does it remind your customers (past, present and future) that you’re still around, but it will immediately let them know that you’ve changed direction. A great promotional product can illustrate a brand’s style, purpose, location and other important qualities—make sure you work with a great company to help you design the perfect products.
Remind people why reopening is so exciting
Most people are quite excited to get back to “normal,” no matter what kind of business you operate, so remind them that this is an occasion to be celebrated. Everyone loves a free gift, especially if it’s something they can use as they adjust to reopening with the rest of us. This is the time to go all out and give away high-quality branded products. They’ll be grateful for the fun gift, and your brand name will live on in their minds for months to come.
Ready to design your own branded products?
If you’re ready to explore your own branded promotional products and how they can make reopening and promoting your business after COVID-19 an event to remember, we can help. 3 in 1 Design is standing by to help you make a splash. Let’s celebrate getting back to normal by finding the perfect promotional items for your business—with over 600,000 potential products for you to choose from, you’re sure to find something great. Plus, our talented graphic designers are guaranteed to make it look amazing. Call us today to get started.