Any business owner should ensure their employees have apparel with the company’s logo on it and even have merchandise to give out as freebies to the public. But since you can’t make embroidered gear yourself, you’ll have to team up with an embroidery shop to take care of the merchandise for you.
Continue reading to learn a few of the top benefits of using an embroidery shop to promote your business:
- Professional appearance: If you have a customer-facing team, working with an embroidery shop ensures your employees look professional when they’re on the job. Even embroidering your logo on a simple T-shirt can elevate your employee’s appearance and help establish a customer’s trust.
- Brand awareness: Designing custom-embroidered gear is an easy way to get some free advertisement and create brand awareness for your company. In addition to embroidering your logo and company name, consider adding your website or phone number to get potential customers to reach out to you.
- Durability: Another one of the top reasons your business needs an embroidery shop is that embroidered apparel is much more durable than anything that’s merely screen-printed. Unlike screen-printed shirts, embroidered gear won’t fade in the washing machine or get ruined in bad weather. Though it costs a bit more than screen-printing, embroidering is the way to go for garments that last for years.
- Versatility: If you think you can only embroider shirts, think again! The right embroidery shop can put your logo on everything from bags and backpacks to socks and hats. We recommend putting your logo on as many things as possible to really spread the word about your company.
What to look for in an embroidery partner
The reasons your business needs an embroidery shop should be apparent by now, but don’t just work with the first company you find online! Here are a few things to look for in an embroidery partner:
- Wide array of services: The best embroidery shops don’t just do embroidery—they have an array of services that can meet all of your needs. Look for a partner that also specializes in screen-printing or sublimation printing to get all sorts of items branded at one time.
- Experienced design team: Unless you have a graphic designer on staff, you may need some help designing your embroidered gear. Reputable embroidery shops have design teams that can develop your logo from scratch or give you pointers on how to take your logo to the next level. Plus, their experienced teams will ensure your apparel looks fantastic when it’s ready to be picked up.
- Fair pricing: Finally, embroidery shouldn’t cost a fortune. Do some research, and find a company that offers fair pricing along with high-quality services. Your chosen embroidery shop should offer discounts for higher-volume orders, so consider creating a ton of gear at once to get the best rates per item.
For an embroidery company that checks off all of the boxes above, look no further than 3 in 1 Design. Give us a call today to get a quote for your gear or to learn more about the benefits of using an embroidery shop to promote your business.