What You Should Know About Branded Merchandising

As you may be able to infer by the name, branded merchandise is any merchandise that displays a company’s identity. Typical types of branded merchandise include T-shirts, sweatshirts, hats, pens, stickers and even water bottles. Essentially, anything and everything can be branded!

Continue reading to learn more about why to use merchandise branding.

How can it benefit your business?

Whether you want to put your logo on pens for a conference or your company’s tagline on a T-shirt, branded merchandise has a ton of benefits. These are a few of the top ones:

  • Lead generation: One of the best old-school lead generation tactics is printing branded merchandise. When people see your logo on shirts or promotional items—especially in the right setting—you’ve got a great shot at gaining a new customer. Plus, printing promotional items is a much cheaper form of lead generation than working with an expensive advertising agency.
  • Develop brand recognition: If you’re struggling to establish your brand, consider working with a professional to design and print some merchandise for you. The right branded merchandise can help people recognize your company as soon as they see someone wearing a shirt with your logo on it.
  • Boost employee morale: Your merchandise isn’t just to attract outsiders’ attention—one of the benefits of branded merchandise is that it can help boost morale around the office. When employees get free gear with your logo on it, they tend to get excited. Just work with the right print shop to ensure your shirts are comfortable and your logo isn’t boring.
  • Beat the competitors: With happier employees and a more solidified brand, you’re much more likely to top your competitors. Again, this is only possible if you work with a reliable print shop that makes appealing and long-lasting gear.

Tips to create the best branded merchandise

Now you know why to use merchandise branding, but you don’t want to waste money on merchandise that won’t work. Here’s how to ensure your branded merchandise resonates with your chosen audience:

  • Know your audience: Reading your audience and knowing what they want is the first step in creating appealing branded merchandise. For example, millennials and baby boomers aren’t likely looking for the same type of merchandise. When you work with a reputable print shop, they can help point you in the right direction on this front.
  • Set a budget: Sure, you could create dozens of different branded items, but that can be a waste of money. Before speaking to a print shop, have a plan in mind of what you’d like to create, and know how much you’re able to spend.

What can 3 in 1 Design do for you?

Another way to ensure you have the best branded merchandise out there is to work with our pros at 3 in 1 Design. We’ll help you design your merchandise and print or embroider your logo on anything you want. Contact us today to get a quote or to learn a bit more about the benefits of branded merchandise.