What to Consider When Designing Your Logo

Do you know how to make a good logo? The success of your business or brand may depend on it. A logo can grab attention, make a strong first impression and even distinguish your business from the competition. But what steps do you take when making a logo? Read on to find out how to send the right message to your audience or clientele with a well-designed logo.

Determine your brand identity

You need to zero in on your brand’s personality before you make your logo. Determine what makes your brand unique, as well as what makes you different from your competitors. Think about making a human connection with your customers or clients, and make sure your brand personality reflects your overall values and message. Once you’ve discovered your brand personality, you can make smart design choices for your logo that communicate it effectively.

Gather inspiration

Can you think of any logos that are particularly memorable or stand out to you for all the right reasons? Do some brainstorming and write out or sketch your ideas. It’s helpful to make a list of words that describe exactly how you want your brand to be perceived—try to think outside the box and be a bit different.

Pick a design style

Choosing a design style is one of the most important steps to take when making a logo. Design style encompasses many features, including color, graphics and typography. It’s best to take a step-by-step approach to discovering your design style, rather than getting overwhelmed and focusing on the entire design right from the start. Here are some important factors to consider:

  • Color: Colors have many different meanings—for example, red is associated with bold emotions like passion and excitement, while yellow is accessible and friendly. It’s helpful to do a little research on color theory to determine which color or combination of colors helps you effectively communicate your brand’s message and core values.
  • Graphics: Some logos feature text as their sole graphic element, while others feature simple or complex images that communicate a central theme or message. Keep in mind that the best logos are often those that don’t take themselves too literally. A logo doesn’t need to show exactly what your business or brand does—abstract marks and images are often more enduring, providing a simple association that your audience can easily identify and remember.
  • Typography: Choose a font that complements and completes your logo design. As a general rule, serif fonts provide a timeless look, while sans-serif fonts are ideal for modern, clean designs.

Learning how to make a good logo can be challenging, especially if you don’t have an innate knack for design. No matter what you sell or what services you provide, the quality of your logo is important, and some professional assistance can go a long way in sending the right message to your audience. Reach out to 3 in 1 Design today for more tips and tricks for designing a logo that effectively communicates the values and personality of your brand.